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CareerCrate

E-commerce

The process of buying and selling products or services over the internet. Opportunities in e-commerce include roles such as e-commerce managers, digital merchandisers, and web analysts.

E-commerce Manager

E-commerce Managers oversee the online sales activities of a company. They develop and implement e-commerce strategies, manage online platforms, optimise the user experience, and drive revenue growth.


Soft Skills:
Leadership, communication, strategic thinking.

Hard Skills:
E-commerce platforms (e.g., Shopify, WooCommerce), digital marketing, data analysis, inventory management.

Personality Traits:
Results-driven, adaptable, entrepreneurial.

Digital Marketing Specialist

Digital Marketing Specialists in e-commerce focus on promoting products or services online to drive traffic, engagement, and conversions. They develop and execute digital marketing campaigns across various channels.


Soft Skills:
Communication, creativity, analytical thinking.

Hard Skills:
SEO, PPC advertising, social media marketing, email marketing, data analysis.

Personality Traits:
Creative, data-driven, adaptable.

Inventory and Supply Chain Manager

Inventory and Supply Chain Managers oversee product inventory, procurement, and logistics in e-commerce businesses. They ensure inventory accuracy, manage supplier relationships, and optimise stock levels and order fulfilment.


Soft Skills:
Attention to detail, problem-solving, organisational skills.

Hard Skills:
Inventory management systems, supply chain management, demand forecasting, data analysis.

Personality Traits:
Detail-oriented, organised, analytical.

Conversion Rate Optimisation (CRO) Specialist

CRO Specialists focus on improving website conversion rates in e-commerce. They analyse user behaviour, conduct A/B testing, and implement strategies to increase conversion rates and enhance the user experience.


Soft Skills:
Analytical thinking, creativity, attention to detail.

Hard Skills:
Analytical thinking, creativity, attention to detail.

Personality Traits:
Detail-oriented, data-driven, proactive.

E-commerce Analyst

E-commerce Analysts collect and analyse data related to e-commerce performance, customer behaviour, and market trends. They provide insights and recommendations to improve sales, marketing strategies, and customer experience.


Soft Skills:
Analytical thinking, attention to detail, communication.

Hard Skills:
Data analysis, statistical analysis, proficiency in tools like Google Analytics, Excel, SQL, understanding of e-commerce metrics and KPIs.

Personality Traits:
Analytical, detail-oriented, curious.

Marketplace Specialist

Marketplace Specialists manage the presence and performance of a company’s products on various online marketplaces, such as Amazon or eBay. They optimise product listings, monitor competition, and implement strategies to increase sales and visibility.


Soft Skills:
Attention to detail, problem-solving, negotiation.

Hard Skills:
Knowledge of online marketplaces, marketplace algorithms, product listing optimisation, data analysis.

Personality Traits:
Detail-oriented, proactive, adaptable.

E-commerce UX/UI Designer

E-commerce UX/UI Designers create visually appealing and user-friendly interfaces for e-commerce websites or mobile applications. They conduct user research, design wireframes, and collaborate with developers to ensure seamless user experiences.


Soft Skills:
Creativity, attention to detail, collaboration.

Hard Skills:
User experience design, user interface design, prototyping tools (e.g., Adobe XD, Sketch), understanding of e-commerce best practices.

Personality Traits:
Creative, detail-oriented, teamwork.