Digital Marketing
The practice of using digital channels to promote products or services. Opportunities in digital marketing include roles such as digital marketing managers, SEO specialists, and social media specialists.
Digital Marketing Manager
Digital Marketing Managers develop and execute digital marketing strategies to promote products or services. They oversee various digital channels such as websites, social media, email marketing, and SEO/SEM campaigns.
Soft Skills:
Communication, strategic thinking, leadership.
Hard Skills:
Understanding of digital marketing channels, data analysis, project management, proficiency in marketing tools and platforms.
Personality Traits:
Analytical, creative, results-driven.
SEO Specialist
SEO Specialists optimise websites to increase organic search engine rankings. They conduct keyword research, analyse website performance, and implement on-page and off-page SEO techniques.
Soft Skills:
Analytical thinking, problem-solving, attention to detail.
Hard Skills:
Knowledge of SEO best practices, keyword research, proficiency in SEO tools (e.g., Google Analytics, SEMrush), content optimisation.
Personality Traits:
Detail-oriented, data-driven, adaptable.
PPC Specialist
PPC (Pay-Per-Click) Specialists manage online advertising campaigns. They create, monitor, and optimise PPC campaigns on platforms like Google Ads, ensuring maximum return on investment (ROI).
Soft Skills:
Analytical thinking, communication, time management.
Hard Skills:
Proficiency in PPC platforms (e.g., Google Ads, Bing Ads), data analysis, keyword research, A/B testing.
Personality Traits:
Analytical, results-oriented, proactive.
Social Media Manager
Social Media Managers develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic or leads. They create content, manage social media channels, and analyse performance.
Soft Skills:
Creativity, communication, adaptability.
Hard Skills:
Proficiency in social media platforms, content creation, community management, data analysis.
Personality Traits:
Creative, sociable, organised.
Content Marketing Specialist
Content Marketing Specialists create and distribute valuable, relevant, and engaging content to attract and retain a target audience. They develop content strategies, produce content, and measure its effectiveness.
Soft Skills:
Creativity, storytelling, communication.
Hard Skills:
Content creation, copywriting, understanding of SEO, proficiency in content management systems (e.g., WordPress), data analysis.
Personality Traits:
Creative, strategic thinker, adaptable.
Email Marketing Specialist
Email Marketing Specialists develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions. They create targeted email content, segment audiences, and measure campaign performance.
Soft Skills:
Communication, attention to detail, analytical thinking.
Hard Skills:
Proficiency in email marketing platforms, copywriting, A/B testing, data analysis.
Personality Traits:
Detail-oriented, organised, data-driven.
Inbound Marketing Manager
Inbound Marketing Managers attract and engage potential customers through various channels like content marketing, SEO, social media, and lead nurturing. They focus on creating valuable content and converting leads into customers.
Soft Skills:
Strategic thinking, communication, collaboration.
Hard Skills:
Content creation, SEO knowledge, lead generation techniques, marketing automation tools.
Personality Traits:
Creative, adaptable, customer-focused.
Digital Analytics Specialist
Digital Analytics Specialists measure and analyse website and campaign performance using tools like Google Analytics. They provide insights and recommendations to improve digital marketing strategies and optimise user experience.
Soft Skills:
Analytical thinking, attention to detail, problem-solving.
Hard Skills:
Proficiency in analytics platforms (e.g., Google Analytics), data analysis, data visualisation, understanding of digital marketing channels.
Personality Traits:
Analytical, curious, data-driven.
Conversion Rate Optimisation (CRO) Specialist
CRO Specialists focus on improving website and landing page conversion rates. They conduct A/B testing, analyse user behaviour, and implement changes to maximise conversions and improve user experience.
Soft Skills:
Problem-solving, critical thinking, collaboration.
Hard Skills:
A/B testing, data analysis, UX/UI principles, proficiency in CRO tools (e.g., Optimizely, Google Optimize).
Personality Traits:
Detail-oriented, innovative, data-driven.
Social Media Analyst
Social Media Analysts monitor and analyse social media data to gain insights into audience behaviour, engagement, and trends. They provide recommendations to optimise social media strategies and improve brand performance.
Soft Skills:
Analytical thinking, communication, adaptability.
Hard Skills:
Proficiency in social media analytics tools, data analysis, understanding of social media platforms and trends.
Personality Traits:
Detail-oriented, curious, proactive.
